| Korea’s Debut at 2011 NEW YORK INTERNATIONAL GIFT FAIR
@ Jacob Javitz Convention Center -- 655 W 34th St, NYC
August 14-18, 2011 Booth #1763-1783, 1589-1596, 1886-1892
What’s Ancient is What’s New: Centuries-old Natural Products Feel Fresh in a more Environment & Health Conscious Market
www.koreatradeshowny.com (product/company info/images)
New York, NY -- The Korea Local Promotion Foundation (KLPF) and The Korea International Trade Association (KITA) announce, KOREA PAVILION (www.koreatradeshowny.com), Korea’s official appearance at the 2011 New York International Gift Fair (http://www.nyigf.com/) co-hosted by both organizations. The event assembles a robust representation of Korean culture and commerce with 24 manufacturers from seven different provinces presenting never before showcased products. At the Korea Pavilion, attendees will find a wide range of beautiful traditional art and crafts, handmade decorations, and health and wellness products. An overall theme emerges: what’s ancient is what’s new, with many traditional (yet updated) natural products in tune with today’s times that help preserve the environment & support personal health.
Under the benefits of the US and South Korea Free Trade Agreement, buying directly from these companies offers the opportunity for retailers, distributors, and middlemen to maintain recession-friendlier margins. These Korean manufacturers offer reduced sourcing and production costs while maintaining the highest levels of quality, excellence in design, and innovation.
“The Korea Pavilion is a win-win for US and Korean companies" says Mr. HyoChae Nam, President of KLPF. "Buyers will be exposed to a broad range of innovative Korean products as well as exquisite traditional crafts that have never been showcased before."
"When most people think of Korean products, the first thing that comes to mind is technology," says Mr. Wayne Yi, Managing director of KITA." "But there is another side to Korean innovation that will become obvious once one steps foot in the Korea Pavilion: the beauty of Korean classic design, the excellence of craftsmanship, and the abundance of environment-friendly natural products - some traditional, yet they will seem new because they are not well-known in the US."
The companies will showcase gorgeous traditional products such as Hanji (Korean handmade paper) decorations, traditional Celadon ceramics, volcanic magma accessories, natural-dye clothing, and other still-relevant cultural treasures. The other product category represented in a big way will be health/well being including Korean Tangerines, bamboo salts, Jukro green tea, Omija drink and more.
EXAMPLES OF PRODUCTS:
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Hanji Lamp (Bitgoul Craft Village): Hanji (Korean handmade paper from bark of Paper Mulberry tree) craftwork dates back to the 500s AD. |
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Fish Flute (Soil & Fire): Baked clay fish-shaped flute based on the “Hun,” a traditional Korean instrument |
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Celadon Pottery (Bitgoul Craft Village): “Koryo” Celadon, a rejuvenated 10th century pottery craft, boasts rich jade-green colors, crazing (web of fine cracks beneath glaze), and designs representing spiritual beliefs of the Korean people. |
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Infrared Heat Massager (Daiugin Korea): Portable nano-wavelength infrared technology soothes and heats but never scalds. |
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Magma Accessories (Jeju Magma): Patented process turns Jeju volcanic powder into precision health products and jewelry that emit infrared rays to help stimulate blood circulation and aid metabolism. |
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Natural Aroma Incense & Soap (Chui Woon Hyang Dang): Natural herbal and rare Asian medical ingredients sooth body, refresh mind, calm asthma, and eliminate foul odors -- without harmful chemicals. |
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Hadong Korean Green Tea (Vision 1040): Hadong region’s fertile soil and foggy hillsides result in richly flavored, hand-roasted green tea dating back 1200 years. |
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Bamboo Salts, Soap, and Toothpaste (Insan Bamboo Salt Inc): Hundreds of years ago, Korean monks discovered baking bamboo salts 9 times + melting it down, removes toxins. |
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Korean Tangerines (O’Jeju): From the volcanic fertile soil of Jeju Island. Tangerines (mandarin oranges) have more anti-oxidants than oranges. |
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Traditional Korean decoration (OTT Gallery): Hand-made fashion accessories, lacquer craft items and jewelry made from natural rock, pearl and shell. |
** Executives from the Korea Local Promotion Foundation and the Korea International Trade Association (KITA) are available to be interviewed as well as representatives from specific companies. Contact Jeff Newelt (
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) to arrange and for any additional info.
Korea Local Promotion Foundation (KLPF)
The Korea Local Promotion Foundation was established by a joint contribution of the Ministry of Public Administration and Security of Korea and 246 local authorities. It assists local authorities in carrying out the community development project; improves the effectiveness of the promotion of local affairs by means of a collective and professional approach; and implementing realistic policies to support local communities through the recognition of the actual needs and difficulties. KLPF major Function: Operating The Korea Local Information Center. Consultation on the Promotion of local communities. Developing and exchanging local human resources. Providing various information on local tourism, culture, regional specialties and other. For more information, please visit www.korealocal.or.kr.
Korea International Trade Association. (KITA)
KITA is Korea's largest business association with 65,000 member firms, and supports Korea's business community through research, consultation, training, business matchmaking and networking of Korean enterprises with the global trade community. KITA has been the powerhouse behind Korea's international trade by assembling the essential communications through the preparation of trade experts, establishing cyber trade infrastructure, hosting international special exhibitions, recommending trade policy and implementing new trade strategies. For more information, please visit www.KITA.org.
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